WINSTON-SALEM, North Carolina— Sunshine Beverages, maker of delicious sparkling waters and energy drinks, has expanded its sparkling energy drink portfolio with the launch of Tropical Pineapple. The launch follows this year’s majority investment from Cypress Ascendant, a strategic capital investment firm, fueling a business model, operations and increased brand awareness.
Industry veterans at Cypress Ascendant took note of the brand’s unique range of flavors and niche positioning and in January 2022 the two companies joined forces. The investment brings new leadership to Sunshine, including Amanda Goers as President, who led a pivot to the brand’s approach to help fuel opportunities such as distribution expansion, appeal and consumer adoption, reach building and marketing support.
“The team at Cypress Ascendant is helping launch an exciting era for Sunshine, a brand with limitless potential,” said Goers. “Tropical Pineapple has been in the works for a long time and completes the portfolio as a highly anticipated summer flavor that is sure to become a classic. At the same time, more and more consumers are interested in the brand across the country. We look forward to seeing where the Cypress team’s combined decades of veteran experience, valuable industry connections and relationships, and global leadership can bring brand, exciting innovation announcements, growth and more to the future.
Providing an energy boost consumers can feel good about continues to be evident with Tropical Pineapple, joining fan favorites Clementine Twist, Ginger Berry and Blueberry Lemonade. It combines the ripe, slightly sweet flavor of fruity pineapple with hints of citrus in a refreshing and delicious sparkling energy drink, perfect for summer. Packed with electrolytes, vitamins A, C, D and E and 70mg of organic caffeine from organic green coffee beans, Tropical Pineapple is the perfect escape to cool off when the weather heats up. Each box provides 100% of the recommended daily value of vitamin B12 to support energy levels, nerve function and the immune system.
Tropical Pineapple will be available in May for purchase at Amazon, drinkthesunshine.com and on shelves at more than 2,000 stores nationwide, including Weis Markets, Food Lion, Lowes Foods and Canteen with additional partners to be named in foodservice, natural, grocery and club chains. The 12 oz. cans are sold individually with an SRP of $2.49 or in 12-packs with an SRP of $29.99.
About Sunshine Drinks
Launched in 2013, Sunshine Beverages believes in making lives brighter through sparkling waters and energy drinks packed with vitamins and electrolytes. With sugary sodas and coffees dominating the caffeinated beverage market, the brand aims to be the refreshing alternative that also hydrates and rejuvenates the mind and body. Sunshine beverages can be found at retailers such as Giant, Publix, Kroger, Food Lion and more, as well as on Amazon.
For more information:
https://drinkthesunshine.com/
