Lazy Dog Beer Club, a quarterly subscription created by beer lovers, for beer lovers, presents its 14th quarterly edition: “The Spy Who Loved Beer”. The theme is inspired by top secret missions, fun spy gadgets and the fast-paced, action-packed world of spies and secret agents.
The latest kit features an eight-pack of four uniquely brewed beers from four breweries across the country. The Lazy Dog Beer Club has partnered with Ballast Point Brewing Co. in San Diego; Astronomy Aleworks in Henderson, Nevada; Claremont Craft Ales in Claremont, California; and Prosperity Brewers in Boca Raton, Florida. Each brewery created their own spy-themed brew with a unique recipe and colorful beer can artwork featuring an agent on a mission. The “Spy Who Loved Beer” includes the following beers and scenarios:
The Royal Pale
This sweet and crisp hopped blond beer with hints of spruce has a floral finish combined with fruity aromas and earthy undertones. Beer comes in at 5.0% ABV, but spruce is the star here. Hüll Melon and Styrian Wolf hops bring a sweet aroma of berries and melon accompanied by the bitter qualities of Simcoe hops.
About the Brewer: Ballast Point Brewing Co. is one of the fastest growing craft beer companies in the United States, with a beer portfolio that includes over 50 different beer styles. Their beer is distributed in select markets in the United States and overseas.
The Kolsch Initiative
German Kölsch Ale is a light and effervescent pale yellow beer that goes well with any meal. Saaz, one of the four noble hops, comes into play in this beverage, delivering a true classic drink that’s crisp and refreshing with 5.0% ABV.
About the Brewer: Astronomy Aleworks brews and serves beer in the famous “Artisan Booze District” of Henderson, Nevada, and was founded by father-son duo Raymond and Matt Brady. They create works of fermented art using scientific principles inspired by space exploration, astronomy and zymurgy, the study of fermentation.
This red West Coast IPA has a rich malt that’s perfectly balanced with aromatic hops and a satisfying bitterness. It is accompanied by earthy undertones of pine that give way to subtle aromas of citrus and berries.
About the Brewer: Claremont Craft Ales was established in 2012 by husband and wife team Simon Brown and Emily Moultrie, with help from their cousins and business partners. They specialize in hoppy West Coast style beers that are well balanced and drinkable, but also have some interesting twists on the IPA.
This vanilla cream beer has plenty of vanilla flavor, a lean, silky texture and a crisp finish. The balanced beer has an ABV of 5.6% with CTZ, Centennial and Saaz hops to round out the flavor.
About the Brewer: Located in Boca Raton, Florida, Prosperity Brewers uses Florida’s beach atmosphere to create classic beer styles with a tropical twist. Lazy Dog Restaurant opened its first Florida location in Boca Raton in October 2021, and it is the first Florida-based brewery in the Lazy Dog Beer Club program.
“We had so much fun working with the brewers to create the ‘The Spy Who Loved Beer’ theme,” said John Williams, Marketing Manager for Lazy Dog Restaurant. “It’s so exciting to team up with amazing craft brewers across the country and see their creativity come to life.”
The beers are packaged in a carrier that weaves in the theme with exciting spy inspiration. A zine provides an overview of each brewer and beer style, along with tasting notes, ingredients, and suggested pairings for each beer. Throughout the campaign, members will be tasked with decoding numbers and solving puzzles to gain release information and access exclusive offers.
The “Spy Who Loved Beer” collection was brewed in conjunction with Melvin Brewing for most locations. This version is only available to qualified Lazy Dog Beer Club members. Those interested in joining the Lazy Dog Beer Club can sign up online or at any Lazy Dog restaurant in California, Nevada, Colorado, Florida, Virginia, Illinois, or Texas. Once registered, members receive a First Beer Kit, which includes Lazy Dog Restaurant’s house beer and a First Kit drink. Members will then receive a themed beer kit for each additional quarter they are an active member, along with additional benefits such as draft beer upgrades, monthly restaurant draft samplers, 10% off on takeout orders, discounts on beer to go, priority seating. when there is a wait at the restaurant and more. Membership starts at $35 per quarter. Restaurant patrons can also enjoy draft beers being made in the restaurant, while supplies last.
Fun spy-themed items like playing cards, t-shirts and hats will also be available in the Lazy Dog Beer Club online store.
For the next quarterly publication, Lazy Dog Beer Club plans to work alongside aspiring brewing professionals at universities across the country specializing in craft beer programs. Guests have until June 30, 2022 to register for this collegiate version, which will debut in August.
ABOUT THE LAZY DOG BEER CLUB
Lazy Dog Beer Club is a quarterly membership created by beer lovers, for beer lovers. The club gives members access to a variety of beers from craft brewers across the country. Breweries create a style specifically for the quarterly release theme and members go home with eight beers, two of each style, to sample. Benefits begin immediately upon registration and include draft beer upgrades and restaurant draft samplers, 10% off take-out orders, take-out beer discounts, priority seating in case of emergency. waiting at the restaurant, merchandise and more. Members receive their first restaurant beer kit upon registration and a themed beer kit each additional quarter they are an active member.
ABOUT LAZY DOG RESTAURANT AND BAR
Lazy Dog Restaurant serves handcrafted American dishes and beverages with seasonal ingredients. Influenced by the Rocky Mountain lifestyle where founder Chris Simms grew up with his family, Lazy Dog provides the perfect environment for a quick weeknight dinner, a meandering meal with old friends, or a big night out. It’s open for lunch, dinner and weekend brunch with a full bar program that includes unique and affordable specialty cocktails and a wide selection of craft beers. Customers can continue the experience at home by enjoying in-house artisan TV dinners and the Lazy Dog’s Beer Club, a quarterly membership program that gives members access to specialty beers in small batches, merchandise and restaurant benefits. Lazy Dog has locations throughout California, Colorado, Georgia, Illinois, Nevada, Virginia, Florida, and Texas with more on the way.
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