DALLAS, 07 Feb. 2022 (GLOBE NEWSWIRE) — Fogo de Chao, the internationally acclaimed Brazilian restaurant that enables customers to make culinary discoveries at every turn, began 2022 with an expected annual growth rate of 15% through company-owned restaurants with an additional strategy of developing small capitalization international franchises. The new locations will feature enhanced design and innovation platforms that complement each specific restaurant while honoring the heritage of the Fogo brand for over 40 years.
New locations in the middle of luxury and high-traffic retail and hospitality destinations are set to open in 2022 in the following cities with plans to open more restaurants beyond this list by the end of the year:
- Coral Gables, Florida
- El Segundo, California
- Fort Lauderdale, Florida
- Elmhurst, NY
- Paramus, New Jersey
- Monterrey, Mexico
- Barra, Rio de Janeiro, Brazil
“Fogo is in a prime growth position to scale significantly in the coming years as we target 15% annual growth through company-owned restaurants, along with an additional international franchise development strategy” , said Barry McGowan, CEO of Fogo de Chão. “Our unique dining experience has propelled Fogo’s expansion efforts and driven demand in new and existing markets. We are excited to bring Fogo to more guests at home and abroad in the years to come.
Each restaurant slated to open in 2022 will feature experiential elements and a modern, timeless design that complements Fogo’s Southern Brazilian heritage. At an open-air churrasco bar, patrons can dine and watch gaucho chefs demonstrate the culinary art of churrasco as they clog, prepare and grill different cuts of meat over an open flame. Dry-aged meat racks for in-house aging boast forgiving cuts such as a 32 oz. long bone Tomahawk Ribeye, aged for at least 42 days for rich flavor.
Fogo’s “next level” design concept will continue its international rollout with an elevated bar experience for guests to unwind with a craft cocktail, premium South American wines, whiskey or bourbon in a warm and relaxed – perfect for date night or happy hour. . The restaurant’s new design includes expansive patios for al fresco churrasco dining. Cognac displays and soaring wine cases showcasing South America’s finest varietals will be set among natural wood finishes and dramatic chandeliers on vaulted ceilings. Guests can enjoy happy hour all day at the bar, in the main dining room and on the terrace in all new locations (where permitted).
Fogo offers culinary options suitable for every part of the day and every occasion. Simply seasoned, fire-roasted meats are at the heart of the Full Churrasco dining experience where diners can experience a variety of flavors ranging from premium filet mignon and bone-in cowboy rib eye; decadent prime rib and lamb chops; and house specialties Picanha (prime cut of top sirloin) and Fraldinha (bottom sirloin with heavy marbling for robust flavor). A range of menu selections and pricing to suit guest needs, including weekday lunch from $15, an $8 Picanha burger at Bar Fogo, plus indulgent a la carte cuts like a 20oz . Wagyu New York Strip carved at the table on a block of Himalayan salt to balance the intense marbling and smooth texture of the cut.
All new innovations and efforts to improve the guest experience will complement Fogo’s offerings, including weekday lunch, weekend Brazilian brunch, Fogo bar, group and private dining, service catering complete, as well as Fogo To-Go, which allows customers to bring the Fogo home experience with individual churrasco entrees, a la carte offerings, and ready-to-eat or ready-to-grill options from the butcher shop . All are available for contactless delivery or pickup.
For more information, visit https://fogo.com/.
About Fogo de Chao
Fogo de Chão (fogo-dee-shown) is an internationally acclaimed restaurant that allows diners to experience what awaits them at every turn. Founded in southern Brazil in 1979, Fogo elevates the age-old cooking technique of churrasco – the art of roasting high-quality cuts of meat over an open flame – into a cultural culinary experience of discovery. In addition to its market table and Feijoada bar – which includes seasonal salads and soups, fresh vegetables, imported charcuterie and more – customers are served simply seasoned meats that are slaughtered, roasted in fire and carved next to the table by gaucho leaders. Guests can also indulge in dry-aged or premium Wagyu cuts, a la carte seafood, Bar Fogo features including signature cocktails and an award-winning South American wine list, plus plates more small and shareable at Bar Fogo. Fogo offers differentiated menus for all parts of the day, including lunch, dinner, weekend brunch and group meals, as well as full-service dining and take-out and delivery options. without touching. For locations and more information about Fogo de Chão, visit fogo.com.
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