Surviving Dry January is no easy feat, at least for us mere mortals (read: regular happy hour attendees). But with an entire month of the year marketed around sobriety – whether it’s 30 Days or Kicking Off Forever – liquor brands have incorporated an alcohol-free variety into their otherwise watered wallets.
WhistlePig is just the latest to do so with the introduction of its alcohol-free rye whiskey, dubbed PiggyBack Devil’s Slide. The debut marks the world’s first 100% rye aged without whiskey, which boasts less than one proof (only 0.5% ABV). It is aged for six years, then undistilled, creating a “bold and complex flavor” and “drinkable only” properties.
“At WhistlePig, we are constantly innovating to unleash the potential of rye, ultimately striving for the highest quality and the best possible taste experience for our fans,” said the brand’s whiskey blender, Meghan Ireland, in a press release. according to Food and wine. “We created the Devil’s Slide, a limited edition of our flagship PiggyBack 100-percent Rye, to support their resolutions, give back to bartenders who miss them, and to challenge expectations for the craftsmanship and quality of a free can. alcohol. Age claims have never been made in this space before and just like with a well-aged whiskey, it makes all the difference. “
While Dry January is awesome and all, it’s not as positive for bartenders who rely on your generous, tipsy tips, which is why WhistlePig gives them 100% of its PiggyBack Devil’s Slide product.
“Any non-alcoholic worth his salt should have something to celebrate” WhistlePig wrote on his site. “So 100% of the proceeds from this 100% Rye Non-Whiskey will benefit the bartenders who worked hard during the holiday season to be rewarded with the drought in January. ”
Megan Schaltegger is a writer for Thrillist.